Ocean Wise Are Setting The Example

New recommendations from Ocean Wise recognize sustainable B.C. salmon fisheries

Stop The Greenwashing of Alaska’s Unsustainable Interception Fisheries.

Representatives from Watershed Watch Salmon Society and SkeenaWild Conservation Trust are available to comment on the new and novel sustainability standard for Pacific salmon announced by the Ocean Wise sustainable seafood program, and the first B.C. salmon fisheries to receive Ocean Wise endorsement using this new standard.

Consumers want to buy sustainably caught seafood but for too long have been hampered by eco-labels that greenwash harmful industrial fisheries and exclude smaller-scale sustainable fisheries. This has especially been the case for Pacific salmon, where community-led Indigenous fisheries in British Columbia have been passed over by major ecolabels, while unsustainable interception fisheries in Alaska have enjoyed long-standing approval.

Trust In The Labels

The new rapid assessment standard announced by Ocean Wise is a major step forward in allowing people to make the responsible choices they want to at their local grocery stores and restaurants. Chefs and shop-owners in B.C. will now be able to provide their customers locally-caught, Ocean Wise-certified salmon from our province’s most sustainable fisheries.

Watershed Watch was pleased to contribute expertise in fisheries management as part of the diverse stakeholder group providing feedback as Ocean Wise charted this new course.

SkeenaWild and Raincoast Conservation Foundation, along with Watershed Watch, recently launched an official objection to the Marine Stewardship Council—the world’s premier seafood ecolabel—over their proposed recertification of Alaskan salmon fisheries.